The Femme Fluere
Perfumery 101: Marketing Gimmicks You Should Know
Perfume buzzwords like clean, grain alcohol, phthalate-free, IFRA-certified often hide more than they reveal. Here’s what you really need to know before trusting the label.
Perfumery 101: Marketing Gimmicks You Should Know
Perfume buzzwords like clean, grain alcohol, phthalate-free, IFRA-certified often hide more than they reveal. Here’s what you really need to know before trusting the label.
IFRA Certification Explained — Questions You Sh...
“What does IFRA certification really mean?Spoiler: it’s not a gold seal of purity. Let’s decode the fragrance industry’s favourite badge.
IFRA Certification Explained — Questions You Sh...
“What does IFRA certification really mean?Spoiler: it’s not a gold seal of purity. Let’s decode the fragrance industry’s favourite badge.
Every drop of attar drips with labour you’ll ne...
Attars are sold as ancient luxury. Romantic stories swirl around Kannauj — “India’s perfume capital” — where copper stills bubble and rare oils drip out drop by drop. But peel back...
Every drop of attar drips with labour you’ll ne...
Attars are sold as ancient luxury. Romantic stories swirl around Kannauj — “India’s perfume capital” — where copper stills bubble and rare oils drip out drop by drop. But peel back...
The Cruel Secrets Behind “Masculine” Scents
Real strength doesn’t come from conquest. Real beauty isn’t built on blood. The matriarchal way is different. It honors the Earth instead of exploiting it. It nurtures instead of dominates....
The Cruel Secrets Behind “Masculine” Scents
Real strength doesn’t come from conquest. Real beauty isn’t built on blood. The matriarchal way is different. It honors the Earth instead of exploiting it. It nurtures instead of dominates....
Perfume Is the New Cigarette: Glamour Outside, ...
Perfume should make you feel alive — not slowly poison you. The secret is out: synthetic perfumes are built on shortcuts, secrecy, and silent damage. It’s time to reclaim scent...
Perfume Is the New Cigarette: Glamour Outside, ...
Perfume should make you feel alive — not slowly poison you. The secret is out: synthetic perfumes are built on shortcuts, secrecy, and silent damage. It’s time to reclaim scent...
How Patriarchy Hijacked the Natural Order — And...
Drop the god, the job, the doctor, the system. Whatever cannot hold your thunder is not worthy of your rain. Because she will rise. She always does.
How Patriarchy Hijacked the Natural Order — And...
Drop the god, the job, the doctor, the system. Whatever cannot hold your thunder is not worthy of your rain. Because she will rise. She always does.